GROUND ZERO.
OUR PLANET. OUR PEOPLE. OUR COMMITMENT.
Our vision to create a 100% sustainable brand isn’t simply a personal pursuit, it’s a benchmark we believe to be a moral obligation of the fashion industry. Every decision-making process as a brand is infused with the motivation of creating a zero-waste future.
THE AIM IS IN THE NAME. KEEP IT RAW.
The custom silver you don is crafted by years of history; each crevice of your piece carved from a previous tale. All of our silver is recycled, primed to enter another cycle with you. We hold ourselves to a sustainability standard that must be met, existing from the scoping of materials, right down to delivery on your doorstep.
Every RAWNINETY piece has been specifically engineered for longevity, designed to be passed down through generations. We only use ethically sourced, pure 925 sterling silver to ensure a level of quality that lingers for a lifetime. Our production line is defined by small quantities that are finished by hand, so as to reduce waste and ensure that
In our efforts to keep it raw, every piece of the production puzzle has been carefully considered to ensure long-term value. From FSC cardboard and water-based glue in our jewellery boxes, to compostable, zero-waste mail bags, every RAWNINETY component makes up a small part of a greater vision.
This brand ethos refuses to be clouded by profitability. The future of our planet cannot be quantified monetarily; equally, our commitment to ethical transparency and sustainable innovation will remain, regardless of its impact on the profitability lines of our business.
We are on a constant quest to innovate our processes; our purpose is to redefine what it means to supply sustainably. The only impact we desire to make is on the people who own our designs – to feel understood, enabled and aligned.